Cars feel cheap because you don't pay per trip

Co.Design | business + design: "Almost 40% of travel within San Francisco is taken by personal car. This does not include cars coming into or going out of the city. What are these people thinking? Probably that cars are really versatile, really convenient (if they are parked in your driveway), and even though you are paying hundreds of dollars per month in depreciation, insurance, parking, maintenance, and fuel costs, no one charges you to get in your own car and go, so they feel really cheap even though they're not."