Thursday, July 28, 2011
What Carmageddon taught us about behavioral economics | MNN - Mother Nature Network: "Our car-centered commuter culture is a case of the endowment effect writ large, at metropolis scale, across a century of transportation convenience. There is, without question, some real value in owning a car. There’s true freedom in being able to hop behind the wheel and just go. But the costs are at least as huge — fuel bills, pollution, sprawl, oil addiction, traffic fatalaties at a routine pace that would amount to an actual catastrophe if we treated them as anything other than the necessary cost of keeping us motoring. And our sense of the scale of our loss, should anything challenge our car-centered world order or change its priorities, is far beyond what actually occurs."
at 9:41 PM